Avon has been around since 1886 and I must admit that I have never seen ANY company grow and change with the times the way Avon has. I first became an Avon representative when I was 18. I rang doorbells, gave out Avon books, handed out samples and collected orders. Two weeks later I delivered all the orders, collected money, and started the cycle all over again.
The worst problem with Avon back then was that the Avon books were only good for 2 weeks so every 2 weeks you had to reinvest in all new books. But that was before the days of the internet. That was before there were shopping malls, department stores and discount stores on every corner. It’s not about perfume anymore!
Now Avon has an entire array of makeup, moisturizers, sunscreens, sunblocks, nail care, self-tanners, bath and shower products. They have one of the most popular insect repellents you can buy! They even have clothing, lingerie, shoes, purses, toys, DVDs, books, and nutritional supplements.
In addition to their regular line of products, Avon has a brand new line of products called “Becoming.” Becoming is a higher-priced line of products designed for the high end client. It is comparable to Lancome or Estee Lauder. Before you are allowed to sell the Becoming line you have to pay an additional fee and go through specialized training in skin care and makeup applications.
Assuming that you don’t want to offer the Becoming line and just want to become a regular Avon representative, the cost is still only $15.00. So how can you lose? Well, the only problem is that 50 million other women are selling Avon too. So not only are you competing with 50 million other women, but you are also competing against every department store, drug store, grocery store and discount store around. And then there are all home shopping channels, infomercials and internet companies.
And unlike most cosmetic companies, Avon competes with its own representatives by selling products directly to consumers over the internet.
The good news is that the investment to become an Avon representative is so low that you won’t lose much — as long as you don’t become your own best customer. That’s what happens to most people. That’s what happened to me.
The bad news is that the only way to actually make money selling Avon is to work in a big company or office with lots and lots of other women or to have thousands of close friends.
The products are great. The competitoin is overwhelming. And the books are STILL only good for 2 weeks so you still have to keep re-investing in more and more Avon books every 2 weeks. But don’t make the mistake of forgetting that your time is limited and your time is worth a lot. Wouldn’t you be better off investing your time in a business that is going to make you a REAL income?