Blogs + Politics = $

Date February 18, 2004

While I haven’t made a penny off blogging, others seem to do quite well from them…

But that was before Chandler’s campaign turned a $2,000 investment in blog advertising into over $80,000 in donations in only two weeks. Chandler — who won a seat in the House of Representatives Tuesday evening — definitely knows what a blog is now, Sauer said. “It’s that thing that brings in money.”

Political blog advertising represents the latest twist on the Internet fund-raising strategy pioneered by the campaign of Democratic presidential candidate Howard Dean, which raised millions of grass-roots dollars from its Blog for America website. Chandler’s campaign is the first of several that have started advertising on political blogs as a cost-effective way to reach a national audience.[Wired News: Blogs Pump Bucks Into Campaigns]

Category Posted in Blogosphere, Politicians and Rabble-rousers

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